Nectar is the world's first
Asian-inspired hard seltzer
We just did $50,000 in sales this week.
Six months ago we had zero followers on social media.
No distributors · No marketing spend · No publicist
Just 5 guys in colored wigs and a delivery truck.
Why We're Different
In the hyper crowded hard seltzer space, we were the first to pursue Asian-inspired flavors and cater to an Asian audience (who were previously ignored in the mainstream drink world).
We’re the first hard seltzer company to get on Tik Tok (we hold the #1 spot in the category) and the first to build a phone # list and directly "own" our audience.
Telling our story led to hundreds of people waiting outside liquor stores for our drink. Literally lines wrapped around MULTIPLE blocks of people clamouring to buy 하드Nectar. We had sell outs across Los Angeles, Orange County, San Diego, New York, San Jose, San Francisco, and Oakland. 6 months later we are self-distributed across 99+ stores in CA alone and have DTC shipping capabilities across all of New York.
VIDEO RECAPSLA·OC·SD·NY SJ SF·OAK 6 MONTHS LATER
ASIAN PEAR · LYCHEE · MANDARIN · YUZU
|90 CALS||1g CARBS||0g SUGARS||4.7% ABV|
You guys did something..
no weird aftertase like white claw
I normally only drink one can of hard seltzer, but yours is so much easier to drink
These flavors are so unique and don't taste artificial.
|Joseph V.||Tina T.||Matthew B.|
No artificial flavors/sweeteners
Gluten Free · Keto Friendly · Vegan
Crisp · Clean · Sessionable
1 SKU - 12 pack variety
|$16.10 + tax
|$22.99 + tax|
Avg Cases per Off Premise Account per Week
30 Day Rebuy
#1 selling item in
goPuff San Diego and
3-9 MONTH ROAD MAP
Go deep in CA (Increase off-premise and dive heavily into on-premise) → Limited Release Flavors (Continue to feed our drop culture) → Introduce New Variety Packs → New SKUs
We're in the midst of rapid, rising Asian influence around the entire world. People are finally paying respects to all Asian culture, as we permeate into every facet imaginable - music, tech, film, sports, food, fashion, politics, and more.
All of this is a moment in time that will never happen again. Our positioning with Nectar was to do things differently from our packaging to our recipe to how we connected with our community - And it's clearly working!
Tik Tok Views
IG Impressions in Last 30 Days
Press & Partners
"In my 20 years at BevMo! I’ve never seen a new product sell like Nectar"
Amy Gutierrez - BevMo! Category Manager
Our story was featured on CNBC
GoPuff has touted us the “The Supreme of Hard Seltzer”
Community featured us as their Community Connects leader of the month
Tik Tok highlighted us during their #SpotlightAPI Campaign
Alcohol is about social bonds and building community. Similar to how Red Bull championed the extreme, we will continue to build our community by championing out-of-the-box creators from Los Angeles to Seoul and everywhere in between. The ones who are Divinely Different.
The last 6 months have been a beta period for us. In this time we refined our recipes, bulletproofed our supply chain, and have proven that there is serious traction in the market through the deep community we have built surrounding our drink. The early foundation has been built and greatly de-risked as to whether or not this will work. It's now time to scale.
We are excited to work with specialized partners that see the vision and are ready to shake up the drink industry in ways they have never seen before.
Are you ready to be Divinely Different?